The best way to come up with startup ideas remains solving a problem – a problem that you’ve faced. Figures are hazy, but most successful startups are borne by people solving their own problem. In fact, that’s how ‘Student Entrepreneurs’ got started all those years ago. With no place for the entrepreneurial kind to go, we decided to create that place, and in the process solved our own problem.
Your problem doesn’t have to be big, but it has to be yours. Something you’ve experienced first hand, perhaps something that happened earlier today? If you look around, there’s plenty of things that aren’t as you’d like.
Once you’ve focused in on a problem, try and express it as a question.
E.g. A problem I’ve faced the last couple of days is that despite my best intentions to stay healthy, I end up eating junk for dinner most nights; due to the lack of late night, healthy, tasty, and affordable, take-away restaurants around the city.
As a question, this might read: could one make a cheap, healthy, late night take-away shop?
Tweaking your problem thus, turns what looks a half-assed idea into an interesting question to work on…
Now it’s your turn: name a problem you’ve faced, then turn it into a question.